Branding Questionnaire

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Phone

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Name*

First Last

Company Name*

Email*

Name 3 adjectives that define your vision for your business.*

(e.g., Bold, Friendly, Trustworthy)

What are your core brand values?*

(e.g., Sustainability, Innovation, Community)

Who is your ideal customer?*

Describe your target audience in terms of demographics (age, gender, income) and psychographics (lifestyle, values, behaviors).

What problem does your business solve for your customers?*

(e.g., Convenience, Health, Entertainment)

What emotions do you want your brand to evoke?*

(e.g., Excitement, Trust, Nostalgia)

Do you have any competitors or brands you admire?*

List a few competitors or brands you look up to and explain what you like or dislike about them.

Scale Your Vision:

(Provide a number from 1 to 10 for each characteristic. If it’s in the middle, select 5.)

Classic 10 – Modern 1: How traditional or contemporary do you want your brand to appear?*

Please enter a number from 0 to 10.

Feminine 10 – Masculine 1: Does your brand lean towards a softer, more feminine feel or a bolder, masculine tone?*

Please enter a number from 0 to 10.

Playful 10 – Sophisticated 1: Is your brand lighthearted and fun or serious and refined?*

Please enter a number from 0 to 10.

Economical 10 – Luxurious 1: Should your brand feel affordable and accessible, or premium and exclusive?*

Please enter a number from 0 to 10.

Geometric 10 – Organic 1: Is your brand identity structured with clean lines or more free-flowing and natural?*

Please enter a number from 0 to 10.

Abstract 10 – Literal 1: Do you want a brand identity that’s symbolic and conceptual, or one that’s straightforward and easy to interpret?*

Please enter a number from 0 to 10.